There are many factors which influence why a customer chooses one car model over another. Many consumers may weigh different aspects when considering which car to buy, including its value, safety, reliability, and price.
You may be surprised to learn that these consumer interests and decisions often mean that the top-selling car models are typically not the ones that are the most exclusive or luxurious. The majority of consumers around the world can’t afford a Mercedes-Benz or the latest Porsche—instead, they prefer cars which are reliable, good on fuel economy, and comfortably within their budget.
If you’re interested in a career in automotive sales, it’s important to understand the reasoning behind why some of the world’s best-selling models make the top of the list year after year. Read on to find out what you should know about some of the cars that recently dominated the automotive market.
1. The Toyota Corolla Is a Safe Bet for Automotive Sales Professionals
Yes, it’s true: the Toyota Corolla is such a smash hit that it reigned throughout 2018 as the best-selling car in the world. Its popularity is mainly due to the fact that, while it may not be much to look at, it is dependable, reliable, and—most importantly—affordable. Since it first rolled off production lines in 1966, Toyota has sold more than 40 million units of the Corolla across the globe, and it remains a popular choice to this day.
2. Ford’s F-Series Pickup Trucks Are a Favourite in North America
It’s perhaps not a well-kept secret that North America loves a good truck. Whether used for hauling supplies, working in rural areas, or just for bragging rights, the Ford F-Series has become one of the most reliable vehicle models in the North American automotive market.
Canadians are big fans, with the F-Series generating record sales between 2012 and 2017. A slight dip last year didn’t put a damper on Ford’s popularity in Canada—the F-Series has been among Canada’s best-selling vehicles for over a decade, and still reigns as the only truck in Canada to pass the 100,000 sales marker in a single year.
3. The Honda Civic Is Well Known Among Those with an Automotive Sales Career
The Honda Civic has been Canada’s top performing passenger vehicle since 1998—and that includes the 2018 model, which closed out the year with over 60,000 units sold in the fiscal year.
4. A Majority of Europeans Prefer to Purchase the Volkswagen Golf
Volkswagen has a long history of producing cars which are massively popular across the world, and its reputation still remains strong in Europe, where the Volkswagen Golf earned the top spot as 2018’s best-selling car. Countries such as Austria, Belgium, and Germany continued to favour the Golf model, while it trailed behind the Ford Fiesta in the UK and the Renault Clio in France and Portugal.
Automotive sales training can teach you the finer points of knowing what your customers will be looking for when they want to make a purchase. The Golf’s advantage is its unique design: small enough to maneuver through city streets, and with a hatchback that makes it a suitable model for families on the go.
Contact Automotive Training Centres for more information!
