Best Super Bowl Car Ad: Audi vs. Mercedes

This year’s Super Bowl brought us a ton of new car ads, and picking the best one was a really tough call. We were given a mix of humour, drama and flat-out extravagance in the car ads this year, making each car maker stand out on its own.

But when it comes down to it, we think the competition was really between the ads for the Audi S6 and the Mercedes-Benz 2014 CLA.

Granted, Mercedes Benz is one of the chief sponsors of the New Orleans Superdrome, which may have had something to with the overwhelming positive viewer response Mercedes got for their new car ads. But it also just could be that they actually were that good.  But we think Audi was right up there with them.

Let’s have a look at both of them:

Mercedes-Benz is known for cars on the higher end, and the CLA is an effort to make an upscale sedan more affordable. They’re pushing a sleek design and a ton of safety features, with a more affordable starting price. The engine specs on these two cars are good enough to satisfy any auto service technician on their own, but the ads have done a good job grabbing the attention of the audience. If either of these ads go viral it’ll be an auto sales coup of the year.

Which car commercial did you like best: the CLA ad full of glamour and auto body or the Audi ad full of adventure and bravery?