auto sales college Archives | Automotive Training Centre

Ford and other truck makers are working on their own electric trucks to compete with Tesla

How to Sell Broken Windows: Tesla’s Cybertruck Debut for Students in Auto Sales College

Imagine promising that a vehicle has “unbreakable” windows and then, to prove it, you throw a ball at one of the windows and—it shatters! That’s exactly what happened during the recent debut o

3 December 2019

Considering Car Sales Training? Learn the Difference Between Leasing and Financing

If you decide to take on a career in automotive sales, you will play a very important and dynamic role within the industry. Car salesmen are the first point of contact when a client walks into a deale

8 October 2019

Considering Auto Sales College? Why Patience Can Help You Succeed in Your Auto Career

They say patience is a virtue, and any auto salesperson will probably agree. While there are many qualities that will benefit you throughout your career, such as being able to listen, having a competi

10 September 2019

A pair of black or brown shoes will help complete almost any outfit

Wardrobe and Grooming Tips for Automotive Sales Careers

When you’re working in automotive sales, how you dress can make a big difference in your career. For customers, the purchase of an automobile represents a significant investment. Often, they’re mo

27 August 2019

Tricks to Memorize Names, Specs, and more in Automotive Sales Careers

Memorization is an important part of a career as an auto sales professional. Whether quickly remembering a client’s name, or recalling many important details about the latest cars and their competit

9 July 2019

How to Do the Perfect Walk-Around in Automotive Sales Careers

Move strategically when you begin your walk-around, perhaps starting at the hood of the car, travelling around the passenger side, then all the way around to the driver’s seat, ending with your cust

11 June 2019

How Automotive Sales Training Can Help You Run a Rural Dealership

The location of a dealership can be just as important as the cars on the lot. Different communities all have different needs, opinions, and preferences. For this reason, it’s important to keep your

14 May 2019

Are You Taking Automotive Sales Training? “Virtual Test Drives While You Wait” Are Almost Here

Sitting in a car and testing it out is one of the more fun parts of the buying experience. Sitting or walking around the dealership is not, even when the magazines on hand aren’t outdated and th

3 April 2018

Attention Auto Sales College Grads: Here Are the Top Concept Cars From This Year’s Geneva Motor Show

Auto sales professionals have many reasons to get excited about auto shows. Concept cars provide an exclusive sneak peek into what the future of the automobile industry may hold, so they can be a real

13 March 2018

The Best Vehicles for Camping, According to Those With Auto Sales Training

Curious about what cars you can recommend for camping once you become an auto sales professional? This can be a broad category since camping can range from roughing it out in the middle of nowhere to

27 February 2018

4 of the Best Used Cars for Teenagers: A Guide for Grads of Auto Sales College

Over the course of an auto sales career, you might help teens choose their very first car. Everyone remembers their first set of wheels. It’s a big step towards independence, and one that many teens

13 February 2018

Super Sellers: Pros With Automotive Sales Careers Know Which Cars Canada Bought in 2017

The new year is an ideal time for budding auto sales professionals to take stock of which new vehicles the public has been handing over hard-earned cash for. Canadians smashed the previous record for

23 January 2018

[Infographic] The Car Salesman’s Guide to Boosting Sales

A career in automotive sales is both exciting and challenging. Every day when you arrive at the dealership you have no idea which customers are going to drive in, what they are looking for, and how th

11 January 2018

3 Things to Know About Selling Luxury Vehicles After Auto Sales College

Luxury cars are fast, sleek, and the kind of showpiece that a lot of people can’t wait to get their hands on when they come into some money. That doesn’t necessarily mean that it’s g

9 January 2018

Why Do Most Customers Walk Out of a Dealership? What Students in Auto Sales College Need to Know

While Canadian car retailers are on track to deliver record sales in 2017, top sales professionals know it’s important to always be on the lookout for new and creative ways to improve. Knowing why s

19 December 2017

When leasing a car, buyers pay for depreciation and the money factor

Everything You Need to Know About Leases in Automotive Sales Careers

When selling a vehicle, there are several options for how your buyer can pay for it. Typically, most sales are made through cash or financing. Cash sales are when a vehicle is purchased outright. Buye

22 August 2017

Must-Have Optional Features to Sell After Auto Sales College

When selling a vehicle, an important first step to follow is to help your client choose the perfect car for their needs. The next is to customize the car with optional features so that the client feel

25 July 2017

3 Reasons Why Introverts Can Excel in Automotive Sales Careers

Contrary to popular belief, it isn’t only extroverts who have the potential to make great automotive sales professionals. Whether you’re introverted, extroverted, or somewhere in the middle, a car

2 May 2017

Sales 101: How Grads of Auto Sales College Can Sell to Each Generation

When it comes to selling cars, it’s not a one-size-fits-all scenario. Each individual buyer has their own needs and wants. With that being said, those needs and wants can be heavily influenced by th

14 March 2017

Purchase anxiety is a very real phenomenon you can see after auto sales college

3 Ways to Reassure Anxious Customers After Auto Sales College

Purchase anxiety and buyer’s remorse are common feelings for customers to have when shopping for a car. Even used vehicles can come with a cost that many customers will find substantial, and whi

24 January 2017

4 Buyer Personality Types and How You Can Sell to Them After Car Sales Training

Every customer who walks into a car dealership has a different story, personality type, preference, and reason for being there. Whether they are looking to finally purchase their dream car, replace an

6 December 2016

Students in Auto Sales Training: 3 Ways to Use Social Media to Grow Your Sales Network

As all great sales professionals know, the art of sales is built on relationships. But how do you build lasting relationships with clients so that they come back to you again and again? As an aspiring

15 November 2016

Professionals with auto sales training know how to find the right solutions to close deals

Auto Sales Training 101: 3 Ways to Overcome Customer Objections

For professionals in the auto sales industry, it’s an unfortunate fact of life that a deal can go wrong at any point during the sales process. A customer could discover an aspect of the vehicle they

2 August 2016

These three lessons for students in auto sales college are important to keep in mind and exercise for success when moving from the classroom to the car lot

Car Buyers Speak Up: 3 Lessons Auto Sales College Students Can Learn from New Study

A recent study conducted by Autotrader spoke with 4,002 car shoppers about their car purchasing processes and how they envision the perfect car buying experience. Some great tips, tricks, and advice f

26 July 2016

How Canada’s ‘Car Czar’ is Working Towards a Better Future for Auto Sales College Grads

Great news for students going into auto sales; the auto industry is booming. Investment in new auto plants rose 37% last year to $24.1 billion USD and 2015 was a record breaking year for new auto sale

14 June 2016

The Future of Automotive Careers: Are Flying Cars About to Become a Reality?

Flying cars have long been the stuff of science fiction, but could we be seeing them on the market sooner than you think? Recent technological advances have made the idea more feasible than ever befor

17 May 2016

3 Great Test-Drive Tips for Car Sales Training Students

For many car sales, a test drive is the moment of truth. At this point in the process, the customer has probably already discussed the car with the salesperson, who has highlighted all of its positive

5 April 2016

Why Today’s Auto Sales College Graduates Are Selling More Than Just Cars

Volkswagen’s best-selling model in 2015 was a sausage. The German automaker has been manufacturing the Currywurst since 1973, and the processed snack is often sold in dealerships in Germany to waiti

8 March 2016

Auto Sales Training For The Digital Age: How Dealerships Use Big Data To Increase Business

The world of automotive sales is changing. Where consumers would once head to a car dealership to look at various vehicles and listen to information provided by an auto salesman, today’s customers u

2 February 2016

4 Common Sales Mistakes to Avoid After Auto Sales College

Selling a car is different from other sales jobs. For many customers, a car is one of the most expensive and important purchases they’ll ever make, so they want to take their time and be sure they a

12 January 2016

Rey Bonda Automotive Service Technician

Today is a bittersweet day for me as I leave the Automotive Training Centre and walk into my future. I attended the Automotive Service Technician Foundation program, and though the 42 weeks seemed long at times, I feel that the training I received and the report I had with my classmates has improved me as a person and a mechanic.

There are many jobs in the industry looking for qualified technicians, and I know that I can be one of them with the skills that I learned here. I had the best instructor, and all of the staff was helpful, cheerful and I felt always there to assist me in my journey.

As I head into the future of my life, with a new baby on the way, and a great career choice under my belt, I am feeling very trained, skilled, positive and very, very happy.

My best to ATC!

Rey Bonda

Graduate

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auto sales college

How to Sell Broken Windows: Tesla’s Cybertruck Debut for Students in Auto Sales College

Considering Car Sales Training? Learn the Difference Between Leasing and Financing

Considering Auto Sales College? Why Patience Can Help You Succeed in Your Auto Career

Wardrobe and Grooming Tips for Automotive Sales Careers

Tricks to Memorize Names, Specs, and more in Automotive Sales Careers

How to Do the Perfect Walk-Around in Automotive Sales Careers

How Automotive Sales Training Can Help You Run a Rural Dealership

Are You Taking Automotive Sales Training? “Virtual Test Drives While You Wait” Are Almost Here

Attention Auto Sales College Grads: Here Are the Top Concept Cars From This Year’s Geneva Motor Show

The Best Vehicles for Camping, According to Those With Auto Sales Training

4 of the Best Used Cars for Teenagers: A Guide for Grads of Auto Sales College

Super Sellers: Pros With Automotive Sales Careers Know Which Cars Canada Bought in 2017

[Infographic] The Car Salesman’s Guide to Boosting Sales

3 Things to Know About Selling Luxury Vehicles After Auto Sales College

Why Do Most Customers Walk Out of a Dealership? What Students in Auto Sales College Need to Know

Everything You Need to Know About Leases in Automotive Sales Careers

Must-Have Optional Features to Sell After Auto Sales College

3 Reasons Why Introverts Can Excel in Automotive Sales Careers

Sales 101: How Grads of Auto Sales College Can Sell to Each Generation

3 Ways to Reassure Anxious Customers After Auto Sales College

4 Buyer Personality Types and How You Can Sell to Them After Car Sales Training

Students in Auto Sales Training: 3 Ways to Use Social Media to Grow Your Sales Network

Auto Sales Training 101: 3 Ways to Overcome Customer Objections

Car Buyers Speak Up: 3 Lessons Auto Sales College Students Can Learn from New Study

How Canada’s ‘Car Czar’ is Working Towards a Better Future for Auto Sales College Grads

The Future of Automotive Careers: Are Flying Cars About to Become a Reality?

3 Great Test-Drive Tips for Car Sales Training Students

Why Today’s Auto Sales College Graduates Are Selling More Than Just Cars

Auto Sales Training For The Digital Age: How Dealerships Use Big Data To Increase Business

4 Common Sales Mistakes to Avoid After Auto Sales College

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