car sales training Archives | Automotive Training Centre

Everything Students in Car Sales Training Should Know About the 2020 Mercedes E53

The 2020 Mercedes-AMG E53 sedan, with the cheapest starting prices in the E53 lineup, is a 5-seater as luxurious as it is powerful. It comes with endless upgrade options for the buyer with the big buc

3 November 2020

The 2022 Jeep Wagoneer: A First Look for Automotive Workers

After a near 30-year absence and many years of a promised comeback, the long-awaited Jeep Grand Wagoneer will finally go into production sometime next year—leaving fans of the iconic luxury 4 x 4 ve

20 October 2020

2022 Hyundai Tucson: What Those in Automotive Sales Training Should Know

We’ve seen a lot of mainstream affordable compact crossover SUVs unveiled over the years, with each new release garnering little more than halted applause and a whole lot of yawns. The all-new 2022

22 September 2020

How ATC’s Online Business Manager Program Prepares Students for Success in Automotive Careers

Do you love cars, but are more interested in the business side of things than fixing them? If so, you’ve come to the right place. Automotive Training Centres is offering students the opportunity to

24 March 2020

4 Things You Need to Know to Succeed in Car Sales Training

Selling as many cars as possible can be more challenging than you think. As with any industry, there are certain best practices to follow to maximize your ability to succeed in the automotive world an

25 February 2020

Interested in Automotive Sales Careers? Take a Look at Today’s Most In-Demand Cars

As we cruise into a new decade, it seems only right to look at the cars on every motor head’s wish list. Whether it’s a head-turner of a sports car, a practical compact SUV, or an eco-friendly ele

11 February 2020

5 Questions to Ask Potential Car Buyers After Car Sales Training

It is sometimes said that a good sales person can sell a ketchup popsicle to a person in white gloves. But what about giving a customer what they actually want? That, surprisingly, can be a little mor

12 November 2019

Considering Car Sales Training? Learn the Difference Between Leasing and Financing

If you decide to take on a career in automotive sales, you will play a very important and dynamic role within the industry. Car salesmen are the first point of contact when a client walks into a deale

8 October 2019

Glass damage is often covered under lease end protection plans

Why Grads of Automotive Sales College Encourage Clients to Take Lease End Protection

Despite our best intentions, it is very difficult to avoid making mistakes. Drivers must take on a lot of responsibility when leasing a vehicle, although everyday wear and tear is unavoidable and comp

29 May 2018

4 Buyer Personality Types and How You Can Sell to Them After Car Sales Training

Every customer who walks into a car dealership has a different story, personality type, preference, and reason for being there. Whether they are looking to finally purchase their dream car, replace an

6 December 2016

These three lessons for students in auto sales college are important to keep in mind and exercise for success when moving from the classroom to the car lot

Car Buyers Speak Up: 3 Lessons Auto Sales College Students Can Learn from New Study

A recent study conducted by Autotrader spoke with 4,002 car shoppers about their car purchasing processes and how they envision the perfect car buying experience. Some great tips, tricks, and advice f

26 July 2016

How Canada’s ‘Car Czar’ is Working Towards a Better Future for Auto Sales College Grads

Great news for students going into auto sales; the auto industry is booming. Investment in new auto plants rose 37% last year to $24.1 billion USD and 2015 was a record breaking year for new auto sale

14 June 2016

The Future of Automotive Careers: Are Flying Cars About to Become a Reality?

Flying cars have long been the stuff of science fiction, but could we be seeing them on the market sooner than you think? Recent technological advances have made the idea more feasible than ever befor

17 May 2016

3 Great Test-Drive Tips for Car Sales Training Students

For many car sales, a test drive is the moment of truth. At this point in the process, the customer has probably already discussed the car with the salesperson, who has highlighted all of its positive

5 April 2016

Why Today’s Auto Sales College Graduates Are Selling More Than Just Cars

Volkswagen’s best-selling model in 2015 was a sausage. The German automaker has been manufacturing the Currywurst since 1973, and the processed snack is often sold in dealerships in Germany to waiti

8 March 2016

Auto Sales Training For The Digital Age: How Dealerships Use Big Data To Increase Business

The world of automotive sales is changing. Where consumers would once head to a car dealership to look at various vehicles and listen to information provided by an auto salesman, today’s customers u

2 February 2016

4 Common Sales Mistakes to Avoid After Auto Sales College

Selling a car is different from other sales jobs. For many customers, a car is one of the most expensive and important purchases they’ll ever make, so they want to take their time and be sure they a

12 January 2016

Car Sales Training 101: Building Customer Trust

Contrary to popular belief, selling cars is not all about doing or saying whatever it takes to make the sale. In fact, the goal of today’s car salesperson shouldn’t be to get a vehicle off

15 December 2015

SEMA 2015: A Preview For Auto Sales College Students

The annual Speciality Equipment Market Association (SEMA) show will be taking place in Las Vegas next month, and is considered to be one of North America’s most unique auto shows. Unlike most ca

6 November 2015

Top 3 Closing Techniques for Students Pursuing Auto Sales Training

Positions in sales and management are among the most lucrative careers in the automotive industry. With the right training and expertise, jobs in this field can earn you up to $100,000 per year. And s

25 September 2015

New Safety Features Will be Introduced by Mercedes-Benz in 2016

Last week in Germany, Mercedes-Benz put their new E class sedan on display, which features a list of next-level safety and automatic driving features. If you’re a fan of cars, you won’t

22 July 2015

Take a Look at the 2015 Chrysler 300C Platinum

Auto-lovers know that Chrysler’s iconic sedan, the Model 300, has boasted the same look and style for the past decade. In fact, it’s actually one of the few models that Chrysler rarely changes, du

14 July 2015

An Auto Sales Student’s Guide to Car Insurance

Buying a new car can get very expensive, very quickly. While industry experts know that the car itself will generally cost a large amount of money, there are still a lot of other factors to consider w

7 July 2015

5 Cars That Will Become Obsolete after 2015

As years go by, automakers often change the look of their cars and add or remove the occasional feature. Sometimes though, they halt production of a particular model altogether. There are several reas

23 June 2015

General Motors Infotainment Systems to be Both Android and Apple Compatible

In the last few years of infotainment systems, automakers have tried to keep drivers connected to their smartphones with some success. In an effort to simplify this process, General Motors announced l

9 June 2015

Vintage Cars at Italy’s Concorso d'Eleganza Villa d'Este

Every May, car lovers across Italy gather for the Concorso d’Eleganza Villa d’Este, where some of the world’s most well-preserved historic automobiles are displayed, judged and auctioned

2 June 2015

4 Essential Tips for A Successful Auto Sales Career

Starting out as the new salesperson at a dealership can seem quite intimidating at first. There are seasoned salespeople competing over potential customers as they arrive, and when you haven’t dealt

26 May 2015

Business-Boosting Benefits of Using Social Media as an Auto Sales Professional

Social media as a marketing tool is still in its infancy. While we are learning more about its potential uses every day, one thing that’s clear is that it offers plenty of benefits for businesses. W

20 May 2015

Car Sales Professionals Get the Shelby GT350 Mustang for a Limited Time Only

One thing that car sales professionals and car marketers all understand is the need to create demand for specialized, one-of-a-kind products. Ford clearly understands this need, as they just recently

5 May 2015

What Will Aston Martin’s Second Century Look Like?

After you complete your car sales training, it’ll be time for you to start searching for a career at a new or used car dealership. If you’re fortunate enough to land a job selling Aston Martins, y

28 April 2015

Amber Chursinoff-Myers Automotive Service Technician

My name is Amber Chursinoff-Myers and I am a recent graduate of the Automotive Service Technician Foundation program at the Automotive Training Centre.

I started the course with a bit of mechanical knowledge and was expecting the other students to treat me differently because I am female. Even though I was the only female in my class at the time, all the students treated me with respect and helped me when I needed it.

Attending ATC has helped me gain the knowledge to feel confident going on to my first year apprenticeship. As my program was nearing its end and I was doing my practicum, I realized that I love what I’m doing and I can’t wait to get started. Now that I am done with my program I can take my skills and knowledge to new heights as I proceed with my new job at Hallmark Ford.

Here is something I want to leave with you: Follow your dreams and you will succeed at anything. Don’t let life get you down. Life isn’t about finding yourself, it is about creating yourself. And for women, don’t be afraid to go into this trade, or let anyone tell you that you can’t do it because you are female. Women make great mechanics, and sometimes we do it even better!

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